When you are branding yourself online, whether it’s for an individual blog or for your business, you have to make sure you are doing all the right things. To ensure your online marketing efforts make the best impressions, it can make sense to work with a digital marketing company.
Your online marketing efforts should start with search engine optimization, or SEO. Research shows that more than 90% of all online searches start with a search engine such as Google or Bing, so you want to be sure any marketing or blogging efforts use the right keywords so that your posts are easily noticed and rank high in online search results. A digital marketing company can give you advice on your SEO marketing and also help you make sure you are using the right keywords and maximizing your SEO presence online.
Another thing you have to consider in your online marketing efforts is paid advertising. Marketers spent more than $8 million on social media advertising in 2015, but anywhere from seven to eight out of every 10 people ignore paid ads altogether, so you have to be sure that any paid advertising you are doing is worth it and is getting an acceptable return on investment.
Paid advertising may not be in your best interest, depending on what product you are promoting and what your goals are. If you are simply trying to promote a blog, a strong post with photos and good keywords that boost SEO value may be your best bet. Even for a product, free promotion through a blog or social media posts, may bring you a better return on investment than paid advertising.
Of course, these are all questions that a digital marketing company can help you with. Such a firm can advise you on what marketing methods to use and also can help with the method you choose. For example, a digital marketing company can set up a website for you, make social media posts for you or create a blog. As with anything, though, you have to weigh the cost of using such a company against what kind of return you are going to get for your investment.