How to Increase Traffic to Your Business Webpage

Responsive web design

A professional and informative webpage is important to a business?s overall success. A business webpage serves many purposes for the business. It notifies locals of their location. It provides people with more information about the business, including business hours, contact information, and the types of products and services they specialize in. The webpage also acts as a marketing tool, attracting potential new customers to the business. A professional webpage entails a lot of points. Consider the following points when creating your business webpage.

It should look professional and secure.

Potential customers judge a business, based on its webpage. If the webpage does not look professional, they will incur that the business is also not very professional. If the webpage does not work, they will quickly lose trust in purchasing an item or a service from the business. New customers will only portray your business as being as professional as its business webpage is.

It should be easy navigable.

Webpage users want something that is easy to navigate. The layout of the business webpage matters. There should be various points to click. The customer should not have any difficulty with changing from one page to the next. If there is an online shopping cart, it should be simple to add and delete items from the virtual cart. The information on the webpage should also be easy to read and should all be relevant and true.

Both desktop and mobile friendly.

A large percentage of internet users are using from their mobile devices. In January 2014, Americans used smartphone and tablet apps more than PCs to access the Internet. It was the first time that ever happened. Since then, more and more users are relying on their phones for access to the Internet. Mobile website builders are an important part in local online marketing campaigns and in ensuring that all users, regardless of their mode of Internet usage, has access to your webpage.

Use other marketing efforts to draw traffic to your webpage.

Professional SEO services are important in increasing the traffic to your webpage. You could have the best business webpage, but none of that matters if you do not get enough traffic to the site. When you buy SEO services, you receive professional SEO consulting services as well. SEO services are an important part of local online marketing campaigns. Local online marketing includes marketing specifically by landing higher in local people?s Internet searches.

Participate in social media.

The majority of Internet users are on at least one social media platform. Most users are willing to connect with local businesses and this can be a great way to drive traffic to your website. In fact, in March 2013, Facebook drove 21.25% of all traffic sites received. If a customers is interested in something that you posted on social media, they are more likely to visit your business webpage, as well.

Publish unique videos and content. The Internet is flooded with material. This makes it difficult to stand out amongst competitors. A company that wants to be successful in local online marketing campaigns needs to find a way to stand out. This can come in the form or interested content published on the website. It can also come in the form of video production, releasing unique videos that draw views and more visits to the business webpage.

A few businesses have actually gone viral because of interesting of comedic videos or content they have posted. Quality content and inbound links are two of the main pillars of SEO in 2014. A company that is just starting out may find it beneficial to work with a professional marketing and SEO company to increase their results.

The business webpage is the starting platform for many local online marketing campaigns. The challenge comes in getting enough traffic to the webpage. There are a variety of ways to increase webpage traffic, including having a mobile and PC friendly webpage, ensuring your webpage is functional and professional, including interesting and unique content, and finding a way to stand out against other competitors.

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