Does your company have a well-developed website? If it doesn?t, it?s probably losing valuable traffic from visitors who are potential customers. All companies should be investing in web design services to create websites that work quickly and efficiently to provide a consumer exactly what they?re looking for. If your website is too slow, doesn?t have a website design that is inviting, or isn?t easy to navigate, your company is going to lose visitors every single day.
Interested in learning more about how a well-developed company website could make all the difference with how many people your company reaches on the web? Keep reading to find out why your company should hire web design services to get the job done right.
How to Use Web Design Services to Your Advantage
1. Create a website
When it comes to reaching your visitors, one of the most important things is to have a well-developed website for them to get to. Nowadays, search engines and online experiences are how consumers are getting their information and buying different products and services. In fact, search engines are the starting point for more than 90% of online experiences. So, if your company doesn?t have a website that can be accessed through searches done online, you?re missing out on the opportunity to reach more consumers every day. Every single month, there are around 100 billion searches done online and once you have a website up and running, you can be part of those searches.
2. Use custom web development services
It?s one thing to have a website for your company. It?s another thing entirely to have a website that is designed to attract the consumers in your audience. If the website doesn?t have an appealing design, you?re automatically going to lose visitors and potential customers. Statistics show that if a website is poorly designed or not appealing to the consumer base, nearly half of all visitors will leave the website because they don?t believe it is credible enough for their time.
3. Make sure the website operates well
Having a website is great, and making sure the design matches your customers? interests is also valuable. If the website doesn?t operate properly, everything falls apart. Your visitors can?t do much with your website if it doesn?t load in a reasonable amount of time. To give you an example, most people will only wait three seconds for a webpage to load. If it takes more than three seconds, 40% of visitors say they?ll give up and go back to the search engine to find something else. You?ll see your bounce rates soar through the roof if your webpage takes more than eight seconds to load. The percentages will near 150% meaning you?re losing valuable visitors to your website.
4. Make the content reader-friendly
When your visitors arrive at your website, they want to see content that is easy to read. For instance, many people prefer the copy to be short and simple. Include lists and bullet points and you?ll really start to appeal to your consumer base. When it comes to lists, around 70% of people will stop and read them if bullet points are included. So, that?s a worthwhile tip everyone should follow when writing any information on their websites. You want to bring visitors in and get them to stay as long as possible. Hopefully, the longer they stay, the more likely they are to buy whatever product or services you?re trying to sell to them.
Another way to intrigue more visitors to stay longer on your website is by avoiding anything that is blatantly sales-like. No one wants to be bombarded with sales information when first arriving at a website. Draw them in with valuable information before trying to sell to your visitors.
Has your company recently decided to build a website? What web design services are you using for your custom web development? Let us know in the comments about your experience getting a website that is well-designed up and running properly.