One of the most detrimental mistakes a business owner can make is to underestimate the power of good customer service. A company may have the best product on the market, but if customer service is poor, potential buyers or patrons will take their money elsewhere. In fact, nearly 60% of Americans will choose to try a different brand or business for a better service experience, and over half of those surveyed say that they would be willing to pay a higher price for a more satisfactory customer service experience. People are never just paying for a product; they are also paying for an experience.
Imagine you are dining in a restaurant for the first time. It’s a Friday night, and the dining room is packed. While waiting a particularly long time for your drink order you notice that there is only one server working in the entire restaurant. As a result, you server is not very attentive. The food was okay, but the service was horrendous. Are you likely to return to this establishment next weekend? Probably not.
This scenario is not unique to the restaurant industry. Much like the server at the restaurant, during busier times employees are not always able to address the needs of each individual customer. In order to rectify this problem, a professional answering service can be used to assist in handling customer questions and complaints. A 24 hour answering service can increase customer satisfaction simply by responding after business hours when employees are no longer available. This is highly effective because people are likely to abandon a purchase if their needs are not addressed in a timely matter.
Approximately 1,107 telecommunications businesses currently exist in the United States, so finding the perfect one for your company can seem daunting. Virtual receptionist services are great because your business’s location does not become an issue; you can use a call handling service from anywhere. This does, however, broaden your search, so you may be unclear about where to start.Your first step will be to go online and read through telephone answering service reviews. It is important to do your research in order to find the best fit for your company. Be sure to look for a service that is ATSI (Association of TeleServices International) certified. Quality telephone answering service reviews will provide you with vital information since you’ll be learning about their customer service savvy directly from their own customers.