Have you ever typed a random word into a search engine? If not, try typing in anything that comes to mind into Google, then take a look at the top left-hand corner of the page. How many results did it generate? Three, four, maybe five million? Try typing something else, and see how many results the site generates; it is probably no different. This is the reality for basically any search conducted on the internet, and with billions of users logging onto sites like Google to research information, it can be hard for anyone to promote their website.
The good news is that search engine optimization (SEO) has been an extremely effective tool for website owners, particularly businesses. ECommerce sales topped $1 trillion in 2012 alone, which means that more people are using the web to make purchases. In addition, 88% of users utilized search engines to find the products they wanted to buy in 2012. SEO aims at raising a website’s search engine ranking organically to ensure that it appears at the top of a search engine results page (SERP). Since 75% of users never scroll beyond the first SERP, any company with a website on the third, 10th or 20th page is virtually invisible to the majority of users.
SEO involves using an number of different search strategies, such as target keywords, back linking, social media marketing, and optimized website design, to name a few. Since this method of marketing takes careful planning and a deep understanding of user search engine trends, many businesses outsource their SEO services to a local SEO company. These local SEO companies have in-house SEO experts and writers that work to create engaging content on a client’s website, as well as website design that entices and sustains users, and social media to help a website gain visibility. SEO analysts run reports about a client’s search rankings on a weekly, monthly, and yearly basis, and work with the client to make any necessary changes to increase traffic to the client’s website.
The best case scenario would be to get a website to the very top of the SERP, and at least sustain its presence on the first page of results. This is not an easy feat, but with the help of a quality local SEO company, it is possible to climb the droves of websites and reach the first page. This may not guarantee increased sales, but it gives most companies a fighting chance. Refernce materials.