What do you do when you’re a small business looking to expand but the market is too competitive and crowded for you to get a foothold? An SEO marketing company might be the solution you’re looking for! Through algorithm updates and consulting services, you can steer your content creation in the right direction by using all the tools the Internet and marketing experts have to offer. If you’re unfamiliar with digital marketing companies and need a primer, look below at the top five reasons you should turn to an SEO marketing company for all your advertising needs.
Expand Your Brand
Did you know over 90% of all online experiences will begin with a search engine? SEO, short for ‘search engine optimization’, utilizes keywords and algorithms to pinpoint what customers are looking for to better redirect them to your physical shop or website of choice. With at least 12 billion searches conducted every month in the United States alone, ranging from product inquiries to general information, you’d be remiss to pass this marketing opportunity up!
Treat Your Customers Right
In an over-saturated market customers are becoming more familiar with what they like and what they don’t like. A recent survey found at least 70% of users ignoring paid advertisements entirely in favor of organic results, crossing over with another survey that saw 90% of customers saying a positive first experience is essential. Noisy and obtrusive animated advertisements can seem eye-catching, but recent evidence suggests they have not just fallen out of favor but can be a potential deterrent. Thanks to the advent of SEO and PPC, both customers and businesses will be rewarded for their own curiosity and efforts.
Harness Social Media
Content marketing doesn’t have to just be limited to SEO’s search engine wizardry, either! Most young adults are active on at least one social media account, ranging from 18-29 years old, while older adults compromise an average of 43%. The year 2015 saw marketers spending well over $8 billion on social media advertising due to its casual and modern nature, meaning you’ve got more than enough options to choose from when it comes to getting your business out there for everybody to see. Get yourself a Twitter or Instagram account and watch the pageviews fly!
Apply Color Theory
It’s time to get artistic! Your SEO marketing company will go a long way in making sure people see your brand — now how about making sure they remember it? It’s been found that dark colors are considered more memorable than light colors for generation traffic (at 2% to 1.31%, respectively) and the average customer needs only ten seconds to form a complete impression. Even simple articles with images have a whopping 94% more views than those that don’t! In other words, choosing the right graphic designer will be one of the best decisions you’ve ever made.
Use All Of Your Resources
Utilizing the skills of an SEO marketing company alongside social media and a strong graphic design campaign will be key to making sure you hit all the right buttons. Thanks to the Internet information and products are easier to access than ever before, but the double-edged nature of technology means you have to work harder than ever before, either. As long as you put your best foot forward and treat your customers right, there’s nothing stopping you from becoming the next big thing. Next time you’re considering giving your brand an overhaul, contact an Internet marketing firm and see what they can do to help your career shine for all to see!